Sal Merchant

2018

Shopify Theme Development Course

2016

Cyber Security & Computer Forensics BSc (Hons)

2008

Diploma in Website Design

Completed diploma in website design.

Jan 2019 - Current

Senior Web Consultant

• Managing all web platforms and ensuring everything is updated.
• Managing sub-sites of 85+ franchises.

Dec 2016 - Current

President

• Helping customers choosing the right online marketing strategy and tools for marketing their products and services
• Leading a dynamic team of IT professionals which include, project managers, QA specialists, Web Developers & Designers.
• Providing security security consultation for web applications and websites containing sensitive user data.
• Developing Search Engine Optimization strategies for clients to generate traffic.

Oct 2017 - May 2018

Salesforce Consultant

• Developed landing pages for new products, existing pages & upcoming products using HTML, CSS, SASS & JQUERY.
• Used Angular JS to enhance the front end experience.
• Helped them to migrate and launch KEDS in Canada in EN & FR.
• Helped them to develop Saucony UK’s Website in EN,FR,DE & NL.
• Suggested and implemented new coding styles to make the process of updating their systems easier.
• Made significant changes on homepage to improve the user experience.
• Designed & Developed HTML Emails for weekly promotions.

Dec 2014 - Nov 2016

Chief Technical Office

• Helped customers in choosing the right technology for their branding and web presence.
• Managed a team of developers and designers to complete projects.
• Performed Security audit time to time on server side as well as within the company
• Lead the SEO & SMO campaigns for all the clients as well as for the Rezel Group
• Developed and executed Newsletter Campaigns for Health Education (HESL) by National Health Services UK.
• Design website templates for various clients like Lucy White DryCleaners, Afriren, Well Warm.

Jun 2014 - Apr 2016

Cyber Security Intern

• Developed a security infrastructure for the organization's online presence.
• Designed the branding and promotional material for the events and campaigns.
• Lead the fundraising campaign for renovating the building.
• Lead the SEO & SMO Campaigns.
• Lead a series of successful interfaith events.
• Prepared Accounts and financial reports
• Packages & Graphics for the TV Channel

Jan 2012 - Jul 2016

Web Developer

• Helped customers choosing the right online marketing strategy and tools for marketing their products and services
• Provided web and graphic designing and development services for clients.
• Helped them creating corporate packages.
• Helped them creating their brand (logos, product mock-up and designs)
• Lead their SEO & SMO campaigns - Designed graphics and animated videos for their social media - engaged with their clients

Dec 2008 - Jan 2012

CEO

• Provided consultancy to SMEs & NGOs.
• Launched Sailaab.com - a platform to accept donations for local NGOs.
• Introduced Live Streaming of community events in Pakistan.
• Organized workshops and digital marketing training sessions for SMEs.

Jan 2006 - Dec 2008

Web Developer

• Designed and developed websites for community organizations, NGOs, and small businesses.